OUR COMMITMENT
Code of Ethics
At Optimization.my, we are fully committed to provide honest and being personally accountable for all our works. As a provider of Internet Marketing and Search Engine Optimizations (SEO) services to our clients, we dedicate ourselves to be able to strive and deliver the best of our abilities. We promise to:
- Achieve higher rankings
- Improve website traffic and conversions
- Positive return on investment and ad spend
while adhering to the following SEO Code of Ethics:
1: We will always work to increase or retain the rankings, and increase conversions and return on investment for our clients’ site to the best of our ability.
We will focus on being ahead of our competitors in terms of our offerings, keeping in check on the evolution of search engine algorithms as well as the ever-changing website technologies.
2: We will be unbiased towards all our clients and will be treated fairly, equally.
If we have the serve different clients in the same space or industry, we pledge that we would be able to treat them fairly, equally, and in good faith. We will do our due diligence to ensure that we portion our time and efforts fairly to accommodate our client’s project and campaigns. When requested or required, and possibly with a fee, we may assign a dedicated SEO account manager to fully manage a client’s account.
3: We will not agree or set unreasonable expectations for our clients.
For all our projects, we will set realistic and reasonable expectations that we can fulfill to our clients. It is our duty to express honestly which type of results can be achieved realistically and within expectation while expressing those that cannot.
4: We will maintain full confidentiality and protect the identity of our clients.
We will not provide explicit information about our clients nor the details of the SEO work done and/or progress of their website. This includes any lead information, proprietary or intellectual property owned by the client, without prior written approval from the client. We will also ensure that all partners and employees of Optimization.my to abide by the said rules by having to agree via written agreements on non-disclosure terms before coming onboard of any client project.
5: We will not take part in engaging in activities that may intentionally cause damage to a client’s brand or reputation.
We promise that our works will adhere to search engine as well as online directory guidelines. We will never use illegal techniques (Also known as Black Hat Techniques) to gain a temporary advantage. Such techniques are known to cause websites to be penalized, or worse, removed from the search engine index, which causes harm to the client’s brand.
6: We will not purposefully and intentionally violate any published rules by the search engines.
We will always equip ourselves to be up to date with the rules and official guidelines of search engines. As the rules and guidelines always change, we will take the necessary actions to ensure that our client’s site remains in compliant to them so that it will avoid any sorts of complications or violations.
7: We will not intentionally violate any governmental laws.
We will do our due diligence to ensure we are not in violation of any copyright laws or infringing on trademarks. We ensure our practices are in line with all applicable local, state and international always and regulations of conduct for business and internet operations.
8: We will not misrepresent and claim works that is not ours
We strive to provide to the best of our abilities original content and design for all of the works done for our clients. We would want to avoid plagiarism issues. Any content that we use that is not produced by us will have permission and consent by the relevant parties.
9: We will not purposefully trick or deceive customers, clients or search engine crawlers.
We will deliver our best and we will not purposefully misrepresent client, nor provide inaccurate information on the client’s behalf as an attempt to mislead the customers. All contents are truthful and will be agreed upon before publishing it online.
10: We will not misrepresent our services or ourselves
We will give our full when we have agreed upon a project. All details pertaining to Search Engine Optimization (SEO) methods, skills, certifications and training will be provided in full. Our performance history and timetable will also be provided, we would never intentionally withhold and mislead our clients with incorrect information.
11: We will provide all available channels for Client dispute resolution
We will provide all contact information that allows for any dispute resolutions that the client can take up. This includes contact information on social media, our website, chat support and even contact number.
As respected Search Engine Optimization professionals, we commit ourselves to uphold and abide by the SEO Code of Ethics listed above and agree to conduct our business with full integrity. We wish for continued success not only just for our company but also prosperity and a good working relationship for our clients’ businesses too.
Respectfully,
Desmond Ng, Founder
[On Behalf of Optimization.my team]
