Digital Marketing Strategy
Contrary to popular belief, there’s no one size fit all when it comes to Digital Marketing. That’s why we prefer to call it a strategy. Digital Marketing Strategy will help your business grow leaps and bounds by targeting it’s intended audience. Depending on the product/service you sell, or you want to capture leads for your sales team to close later, each relies on multiple strategies to work.
Digital marketing is crucial in today’s online world. It’s one of the best ways to grow your business, no matter your industry or your company size. However, in order to build your company and revenue, you need the best digital marketing strategies on your side.
Notice that when you want to learn about a product, you will search for it on Google. You saw a few ads on top of Google Search, but you decided to scroll further down as the ads don’t attract you. Once you’ve found the website you want on page 1, you click on it and then stays on the website to read about the product. More often than not, suddenly a pop-up comes out asking for your email. You press “X” and continue on scrolling. Once you’re done, you close the tab and proceed to Facebook. It doesn’t take long then, Oops, the Sponsored Ad appears on your Facebook Feed.
“ HOW DID IT FIND ME? ”
What is Digital Marketing Strategy?
Your digital marketing strategy is a series of actions that help you achieve your company’s goals through carefully selected online marketing channels. These channels include paid, earned and owned media, and can all support a common campaign on a particular line of business.
Now, let’s look at some of the powerful digital marketing strategies that is used in companies today:
Digital Marketing Strategy in 4 steps
Create buyer personas
If you want to launch a successful online marketing strategy, you need to know who you’re targeting. If you don’t know who wants your products or services, you can’t have a successful strategy.
The best way to figure out who’s in your target audience is to create buyer people. Buyer Persons are people who represent people who are interested in your business.
Most companies have a few types of people who are interested in their products or services. Creating people helps you understand every kind of person who wants to buy your products or services.
Building a strong marketing strategy starts with detailed and robust buyer people. If you know who your ideal client is, you can target them in a way that appeals to them.
Base your buyer personas off current customer data. Research your audience and interview them to learn more about them. You want to base your buyer persona on real data to ensure that you don’t make the wrong assumptions about your audience.
These personas will help shape your strategy and determine which channels you should use to reach people.
It’s essential to document: –
Demographic information such as :
Personal information such as :
Set your goals
If you’re going to develop a digital marketing action plan, it’s essential that you have goals. You can’t create a strategy without knowing what you want to do. By setting your campaign goals, you’ll know what you’re going to do with online marketing.
Focus on short, medium, and long-term goals.
Your objectives should be aligned with the objectives of your business. Whether you’re going to earn a certain amount of conversions or get a specific number of leads, you’re going to want to set strategic goals that help you achieve your overall goals.
Audit your current online marketing strategies
If you want to improve your digital marketing strategy, you need to audit it.
It’s essential to understand how your campaign works to know how you can improve it.
You’re going to want to look at three different types of media on your site: earned, owned and paid:
Earned Media is any free media that you get for your business.
It’s the publicity that comes from your promotion and publicity efforts. This media is any material or content you have written about your company that you have not created.
This media can range from reviews to awards to articles about your business. If you earn an award on Glassdoor for being a top workplace, for example, that’s earned media. You can’t pay for that spot. Instead, you receive it.
Whenever someone writes praises for your company, and you don’t pay them to say that, it’s earned media.
You’ll want to audit your current media to see how many feedback, awards, and articles you’ve received for your company. You can see what you can do to earn more earned media by testing this region.
Owned media is any media that your company owns. It’s the media that has your name attached to it, or any of the media you’ve created. This media includes blogs, social media profiles, your website, and any images you make.
With your own media, you’re going to want to evaluate your current strategies and see if they’re working for your company. Are people engaging in your social media profiles, reading your posts, or spending a long time on your web, for example?
It’s important to evaluate your own media to see how it affects the performance of your market. You can see if you need to make improvements to your own media in order to maximize your presence on your platform.
Paid media, as the name suggests, is any media you pay to advertise your business.
The paid media also contains paid advertisements, such as pay-per-click (PPC) ads or social media ads. When you run PPC ads or social media advertising, you pay to appear in front of leads that you think are interested in your business.
If paid media is part of your marketing strategy, you’re going to want to examine those strategies to see how they produce results for your company. It’s a smart way to know if your paid media strategies are working.
It is important to analyze your current marketing activities in order to know what is driving the performance of your company. You want to understand what is working and what needs to be improved. Inspecting your ongoing efforts will help you set up your new active digital marketing plan.
Let’s assume, for example, that you’re trying to increase conversions by 20% in a quarter.
By looking at your online marketing activities, you can find that PPC ads are the most effective. To help you achieve your target, you might be able to invest more of your budget in PPC advertising.
Auditing also allows you to identify the holes in your program.
You may find that there are places for a new piece of content, a design feature that improves user experience, or an enhancement that can boost your ranking in Google search results.
Establish your budget
It is essential to know how much you can invest and what tools you have for your campaign when setting up a digital marketing strategy. You don’t want to execute an online marketing campaign that goes beyond your means.
Next, you’re going to want to set a budget for your marketing efforts. It’s most successful if you’re making a budget for each campaign. This division means that each method has a budget set, and you know how much you can spend on each method.
If you only have one budget for all your marketing efforts, you may end up over-investing into one digital marketing tactic.
Besides your budget, you’re also going to want to set up your own resources. People are one of your most important resources. You need to figure out how many people you need to work on your online marketing campaigns.
Tools are another weapon.
If you have any marketing tools, such as Google Analytics, that help you run or evaluate your campaign, you’ll want to take them into account for your budget and your resources.
Set your budget and money, so you know what you’ve got before you launch your plan.
Let’s work together for your Digital Marketing success
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