Social Media Marketing
Social Media Marketing is the creation of content and delivering them to your customers or prospects via Social Media. It is a very good channel especially if you are building brand awareness. Common methods of promoting includes posts, sharing of engaging images and videos that capture attention.
Great marketing on social media can bring remarkable success to your business, create dedicated brand advocates, and even drive leads and sales. Social media marketing is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers use social media to reach their audiences.
What is Social Media marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This includes publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertising.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are (currently) the major social media platforms.
How Are Search & Social Media Marketing Related?
Why would a search marketer or search engine site be interested in social media? The two are very closely linked.
Social media also feeds into discovering new content such as news stories, and “discovery” is a search operation. Social media can also help build links to support SEO efforts in effect.
Benefits of Social Media Marketing
There are a number of reasons why your company should be using social media marketing. Here are some of the most beneficial reasons to consider.
Generate Leads and Boost Conversions
Promoting and posting your products on social media is an easy way to improve lead generation, boost conversions and increase sales because you are promoting to people who have chosen to engage with you by following up on your page.
Here are some examples of how social media can be used to generate more leads.
- Build competitions on your social media profiles for your visitors and followers to participate.
- Include links to your website and offers in the bio sections of your profiles.
- Implement a marketing campaign for social media on one of your channels.
- Sell your products through your social profiles. For example, you can enable Facebook’s Shop Section or Instagram’s Shopping feature on your profiles. These features allow your visitors and followers to click on items you have shared in posts to display details such as price, material and size.
Increase Brand Awareness
Globally, more than 3.2 billion people were on social media in 2018. Due to the sheer number of people on social media, you can see why ensuring that your business shares content relevant to your products as well as information about your company via a platform or two has the potential to help you boost brand awareness.
In addition, social media has been shown to increase brand awareness by facilitating interaction. Social engagement involves such aspects as comments likes, shares and re-posts. Social media also helps to increase brand awareness by directing traffic to your pages. You can do this by providing direct links to your website in your profile, bio, and posts.
Foster Relationships With Customers
By connecting and engaging with your social media followers, you will be able to build long-lasting relationships between them and your business. You can do this by interacting with them on your posts, by responding to their questions and comments, and by providing them with any assistance they may need.
You can also ask your followers questions about your products, their pain points, or giveaways to help build trust and show them how much you value their input and support.
Learn From Competitors
Social media is a great way to keep tabs on your competitors — whether it’s in terms of their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.
Social media allows you to look at what’s and isn’t working for your competition, so it helps you decide what should or shouldn’t change with regard to the approach of your company. Finally, reviewing your competitor’s social accounts will help ensure that your content is exclusive to your brand.
Social Media and Marketing: Start With a Plan
Step 1: Crafting your Social Media Marketing Plan
As all projects go, everything starts with a plan. The plan is… What’s my goal? The rule of thumb is, find and define a few goals, starting from the easiest one and draw it down to the toughest (but achievable) goal.
A few things to consider:
- What are the objectives for Social Media Marketing? Brand Awareness
- Who are your target Audience? Small Business Owners
- Which channel does your Target Audience Hangout? Facebook & Youtube
- What is your key takeaway to your Audience for each campaign? Optimization.my uses a holistic approach when it comes to Digital Marketing, each channel has to work with each other for better conversion. Choose us for an Omnichannel marketing approach.
Step 2: Research Your Audience
Knowing your audience is like knowing thy enemy, the more you know about them, the more effective the poison (Marketing Effort) is. Things such as demographics, interests, and behaviours should all be researched thoroughly. With such information, you get to plan out which category of people are more profitable and worth spending higher budget into marketing to them.
Step 3: Know Your Performance Metrics
In Digital Marketing, the common metrics used to measure campaign success is either Clicks, Views, Engagement, Click Through Rate or Conversion. Knowing what these metrics means can let you evaluate the success rate of the Social Media Campaign that you are putting in, either by Brand Awareness (Clicks) or Sales (Conversion).
Step 4: Know your Enemies (Competitors)
Social Media Marketing is not new, many companies have used to for various reasons. Knowing what your competitor’s strategy may help to come up with a counter or something to up the game. Look through their previous campaigns (visuals, texts, posts) and find out how they are doing. If you see high engagement posts, those might be the key for your next campaign success to the same audience.
Step 5: Content
Content is King (Yes, I’ve said it again). A useful content is the reason why people are willing to share it, it creates values and it helps people. A good Social Marketing Strategy will never shy away from great and consistent content that catches attention.
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