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What is digital marketing

A short guide

understanding

What is Digital Marketing

People nowadays talk about Online Marketing, the power of Online Presence, You should use Social Media. But what is Digital Marketing?

 

  • Digital is the expression and information transfer via networks or computers using the I/O language.
  • Marketing is the action or means to promote a service or product.

Digital Marketing is the use of digital tools to promote, persuade or influence another person so that an outcome may be achieved, either information transfer, change in perception or even service rendered.

With the advancement of technology, people are spending more and more time online on the internet, and Digital Marketing is the method used to push information to these people.

When it comes to Digital Marketing, there are so many Channels available for businesses to connect with their customers and to reach even more customers.

1. Paid Search

Seen the Word “Sponsored” or “Sponsored Ads” when you scroll down your Facebook feed?
This is normally termed as paid search or Pay per click (PPC) ads. These ads are crafted by advertisers and they normally will stand out in prime positions, Up to Top 4 on Google Seach Results Page (SERPs) or in between your Facebook Feed.

2. Search Engine Optimization (SEO)

Search Engine Optimization is the technical approach to optimize your website keywords so it matches the Searcher’s Query (To put it another way, is your website page answering the right questions people are asking). If you are able to pinpoint and to be able to provide good information about the specific query, Search Engines will place you higher on their Search Results.

3. Content Marketing

Search Engine Optimization is the technical approach to optimize your website keywords so it matches the Searcher’s Query (To put it another way, is your website page answering the right questions people are asking). If you are able to pinpoint and to be able to provide good information about the specific query, Search Engines will place you higher on their Search Results.

4. Social Media Marketing

Search Engine Optimization is the technical approach to optimize your website keywords so it matches the Searcher’s Query (To put it another way, is your website page answering the right questions people are asking). If you are able to pinpoint and to be able to provide good information about the specific query, Search Engines will place you higher on their Search Results.

5. Email Marketing

It’s not always Junk. Emails are useful tools to connect and gain back visitors to your business. Let’s not go to the realm of spammy phishing emails, but on genuine emails that wish to connect as well as provide beneficial information to their customer base. Great Marketers are able to pull off emails that will melt hearts and send them back to your website for a second marketing chance. How cool is that?

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